Sam Schwartz

The United States of Football: Where are the Fans From?

sammy — Fri, 01 Feb 2013 15:04:00 +0000

This map shows which NFL team all counties in America root the most for. Now I understand why the Cowboy’s are called “America’s Team.” Trying to find the Jets fans was also a chore! Enjoy!

The United States of Football infographic

Organic Traffic is Undervalued in the Conversion Funnel

sammy — Tue, 11 Sep 2012 14:45:34 +0000

I speak with friends and peers on a frequent basis who don’t understand why they should invest in growing their organic traffic. Due to some great enhancements in reporting technologies over the last few years, it’s now easier to trace the original source of your traffic/lead. This allows most businesses to use multi-touch attribution models and give credit to each marketing channel along the conversion path. Here’s a cool eBook from SlingShotSEO discussing multi-touch attribution models and their benefits along with a study and a guide to implementing with Google Analytics.

Anyway, I wanted to point to other data collected from SlingShotSEO about different attribution models used in online inbound marketing. In their studies, they’ve found that Organic search is the most commonly used channel along the conversion path and that 42% of conversions tested began with organic search. While this won’t be true for every business or vertical, it’s important to take a look at your conversion paths and the figure out where most of yours begin – the answer may surprise you. Read more about this study in the eBook I shared above!

Financial Aid Infographics

sammy — Thu, 10 Nov 2011 13:54:34 +0000

Been working on some innovative content projects at work — Infographics!

Infographics allow viewers to quickly absorb key details of data due to their eye-catching, visually compelling formats. Billed as a mix of design, journalism and data analysis, infographics provide comprehensive storytelling in one little package. They’re also perfect for those more “visual learners” with “low attention spans,” like myself.

By creating a graphical representation of data and statistics, complicated concepts and information can make more sense in less time. Yah! They can communicate incredibly large and complicated sets of data displaying information in a meaningful way that instantly engages visitors. And most importantly, they’re fun to share. Whether shared on Facebook, Twitter, a blog post or presentation, printing or saving for future use, infographics end up being shared and bookmarked all over the web (note: study “linkbuilding”).

Two infographics we’ve worked on at Edvisors and a link to an Infographic 101 presentation from Joe Chernov — after the jump. Do me a favor and share them!

The Financial Aid Roadmap Infographic > Click for Full Size

Filling the Gap: How Students Pay for College > Click for Full Infographic

Intrigued? Learn more with this short presentation on Infographics from Joe Chernov (@jchernov)

Halloween Mixtape/s/ 2011

sammy — Fri, 28 Oct 2011 16:06:43 +0000

It’s Friday. It’s Halloween weekend. Here is some free [scary] music. Click the [download] links to download the .Zip file.

Featuring: Run DMC // The Diamonds // Rockwell // OutKast // Sam The Sham & The Pharoahs // Bo Diddley // Kate Nash // Johnny Cash & Willie Nelson // O. Children // Jay and the Techniques // Bobby “Borris” Pickett // Roky Erikson // The Specials // Kid Cudi // Curtiss King // Matt & Kim // Mike Oldfield vs. Christina Aguilera // AnimalStatus x Major Lazer // LMFAO

[Download Mix]

Featuring: Chrispy // Basic Physics // Skrillex // Figure // Ray Parker Jr vs Ludacris // Nugz // Cazzette // Kavinsky // Natalia Kills // Britney Spears // ToxiK // Mike Oldfield vs. Christina Aguilera // LMFAO // Rudebrat // Animal Status x Major Lazer

[Download Dubstep Mix]